Too much data
Shopify, ad platforms, retention tools, support systems, and finance all describe fragments of the same brand.
Closed-loop decision intelligence for Direct-to-Consumer commerce
Welcome to the Internet of Growth
The world's first closed-loop decision intelligence platform for Direct-to-Consumer brands.
Observe every signal
Coordinate intelligent agents
Execute better decisions
Continuously improve growth
Powered by Outcome Machines
Outcome
Machines
decision engine
- Signals
- Understanding
- Decisions
- AI Agents
- Actions
- Outcomes
- Learning
Why growth is broken
DTC brands collect signals. They rarely connect decisions.
Too many dashboards
Teams watch metrics move without a shared operating layer that explains what changed and what should happen next.
Too many manual decisions
Growth work depends on human coordination across tools that were never designed to reason together.
DTC brands do not need another dashboard. They need an intelligent growth network.
What is the Internet of Growth?
A continuously learning network that turns brand signals into coordinated action.
Shopify
Meta
Google
TikTok
Klaviyo
Inventory
Support
Finance
Internet of Growth
Growth operating layer
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AI Agents
Business Outcomes
Continuous Learning
Closed-loop decision intelligence
Dashboards report. Copilots assist. Closed loops improve.
Observe
Understand
Decide
Execute
Measure
Learn
Repeat
Internet of Growth watches the brand, understands the context, coordinates specialized agents, measures the result, and feeds every outcome back into the next decision.
Meet the growth agents
Specialized AI agents for the decisions that move Direct-to-Consumer commerce.
Marketing Agent
Allocates spend and campaign focus across channels.
- Inputs
- ROAS, CAC, creative fatigue
- Outputs
- Budget shifts, campaign moves
Merchandising Agent
Finds product, bundle, and collection opportunities.
- Inputs
- Orders, margin, inventory
- Outputs
- Product priorities, bundle tests
Pricing Agent
Coordinates price tests with demand and margin signals.
- Inputs
- Elasticity, margin, cohorts
- Outputs
- Price changes, test design
Inventory Agent
Prevents stockouts from becoming growth constraints.
- Inputs
- Sell-through, lead times
- Outputs
- Reorder alerts, demand plans
Retention Agent
Improves repeat purchase loops and lifecycle timing.
- Inputs
- Cohorts, LTV, segments
- Outputs
- Flows, offers, audiences
Campaign Agent
Turns growth strategy into coordinated launches.
- Inputs
- Calendar, creative, channels
- Outputs
- Launch plans, briefs
Customer Experience Agent
Surfaces product and support issues that affect growth.
- Inputs
- Tickets, reviews, returns
- Outputs
- Fixes, messaging, escalations
Analytics Agent
Explains the brand in plain language and evidence.
- Inputs
- Events, revenue, funnels
- Outputs
- Answers, diagnoses, forecasts
Growth Strategy Agent
Coordinates the agent network around compounding growth goals.
- Inputs
- All signals and outcomes
- Outputs
- Strategy, priorities, loops
How it works
Connect the brand. Let the system learn.
Connect Shopify and the systems that already run the brand.
Build semantic understanding of products, customers, campaigns, inventory, and margins.
AI agents coordinate decisions across marketing, retention, merchandising, and operations.
Every decision and outcome improves the next growth loop.
Powered by Outcome Machines
The proprietary decision intelligence platform beneath Internet of Growth.
Outcome Machines provides ingestion, semantic understanding, a business graph, agent orchestration, closed-loop execution, and continuous learning.
Learn about Outcome Machines →
Signals
Outcome Machines
AI Agent Network
Business Outcomes
Continuous Learning
Why Shopify first?
Shopify merchants already produce the signals required for closed-loop intelligence.
Customer behavior
Advertising
Orders
Products
Inventory
Retention
Support
Subscriptions
Shopify is the ideal environment to prove the Internet of Growth.
The manifesto
The Internet connected people. The Internet of Things connected devices. The Internet of Growth connects every signal, every decision, every AI agent, and every business outcome.
Growth becomes a living system.
Join early access